Why pursue ancillary revenue?

In an economic climate such as America is experiencing now, commercial real estate executives are concerned on their bottom lines.  As they should be, every single day of their working career.  Everyone should.  If you're not, why are you in business in the first place?

I was exposed to the idea of ancillary revenue in commercial real estate at the beginning of my career.   I was looking for ways to not only justify a newly created position but methods to drive additional income at the property level.  While I was "raised" within the retail real estate segment, there are several different ways you can generate additional revenue at an industrial warehouse, office building, residential dwelling and a shopping center.  

There are millions of dollars of untapped, non-traditional revenue that are attainable across the world.  As long as you have an open-mind and a thirst for profitable properties, all members of the commercial real estate community should take advantage of lucrative potential available.  

Revenue sources are available in a number categories.  Among them are:

Telecommunications

Advertising / Media

Marketing / Promotions

Energy

Communications

Financial Services

Consulting

Retailing

While American real estate continues to struggle in a climate that doesn't favor it, we all need to pursue whatever methods are at our disposal to generate as much revenue as possible to make up for our losses and bring our properties back to profitability.

Take a walk away from your desks today and look at your properties.  What do you see?  I bet there's cash out there.  You just have to find it.