Real Estate Internet Marketing 2.0

The social network spectrum is rapidly changing the way everyone markets products, services, properties, events, etc...  Twitter, Facebook, MySpace, FaceFriend, etc... are exploding their membership bases exponentially.  How many real estate properties are marketing themselves on the internet effectively are few and far between.  

Having a website is essential for sure.  But its what you do with the site to make it exciting, embracing, unique is the most important issue.  While creating an informative website was good 10 years ago, it merely gets lost in the polluted landscape of the internet today.  To break through the clutter, you must use creative ways to drive traffic to your site.  

Many advertisers are focusing their efforts on using the power of social media in their overall marketing mix.  Commercial properties can use these powerful sources as potential revenue streams.  You can create promotions through the media outlets.  The major sports leagues are pursuing these options as ways to interact with their fan bases in innovative ways.  Malls, office buildings and other properties can use these networks to market themselves as well as their tenants.  While driving traffic through a social media outlet, properties can interact with a larger audience of consumers, shoppers or potential tenants unlike ever before.  

These "properties" within your existing website will be used as portals to access your property. Many innovative marketers are using these sites to communicate to customers unlike before.   I look forward to seeing more and more properties promoting themselves more effectively.