Behold the power of the advertiser

Ever since I was a freshman in high school, I had driving interest in the world of marketing and advertising.  I always thought that our varsity sports teams could be sponsored or have their venues bring in advertising dollars to supplement what was available for each team.  I would have sold our basketball gym to (at the time) Royal Chevrolet if the Ohio High School Athletic Association would have allowed it.  There was a need for non-traditional revenue and a partner willing to spend it with us.

The basic principal of advertising is to expose your product or service to a group of consumers in hopes of generating incremental sales of that product or service.  The example, listed above describes this summarized definition.  Royal Chevrolet wanted to sell more cars in the city of Aurora, Ohio.  Aurora High School was the epicenter of consumer activity for approximately 400 students and 2,000 parents, grand-parents, siblings and extended family members in the city.  It was a perfect match as the demographic of the high school matched that of Royal Chevrolet.

Every commercial property attracts people inside, in view of, around it, etc...  Therefore, every property has some intrinsic marketing value.  Windows, sidewalks, landscaping, parking lots / structure all have value as they are seen by millions of people each year. Creative advertising mediums are gaining momentum as advertisers look to get their message out to the masses in the most effective way possible.  In a retail setting, consumers have made a conscious decision to spend money to buy something.  Advertisers would love to impact a consumer at the point of purchase.  Downtown office buildings are visible by millions of people each year that drive, walk or ride their way to work.  They have marketing value inside and out.  Industrial properties are no different as they also hold a value.  

Commercial Real Estate pros need to determine what value their property holds.  There is a deal out there, you just need to find it.  If a small high school in Aurora, OH can attract marketing interest, nothing is out of reach.