Parking Stripe Advertising

Advertisers are faced with a daily challenge of cutting through the clutter to expose their products to as many people as possible.  Land owners and property managers are being approached by media companies of all types in hopes of using their locations to promote their products.  One such innovative and clean technique I've seen is advertising on parking lot stripes. 

More information can be found at: http://www.parkingstripe.com/

I have used this concept at several properties in the Caribbean as well as the Midwest.  

Basically, the product is a decal that can be placed or stuck onto the parking stripe on the ground.  Any advertising message can be printed on the decal.  The durability of the stripes is what surprised me the most.   They withstood Caribbean summer days and Ohio winters and everything else in between.  

There are several benefits to landlords.  

1. Ancillary Revenue - Landlords can earn upto $2/stripe that is placed.  

2. Cost savings - A strong advertising program can save a on striping of the existing stripes.

3. Tenant Relations - Provide your tenants with a cost-effective and timely promotional campaign immediately in front of stores, buildings, etc...

4.  Call to action - The medium is perfect for providing a call to action for consumers.

A minimum print run is 500 stripes which is significant and can cover a large parking area.  While the concept is still in its infancy, major advertisers such as MasterCard, Pepsi, Home Depot, etc... are pursuing the medium.  The only issue I've experienced is a lack of attention given towards the concept from the creator.  While an advertising company created it, they aren't selling it to major agencies on Madison Ave.  Therefore, in order to get something placed, you will need an advertiser that will commit to using them at your property before you see anything at your facilities.

Interesting concept that has significant potential if the mainstream catches on.